‘Brave New Pulp.’ This is the tagline for the niche publisher, Montag Press. Montag take its name from the protagonist in Ray Bradbury’s novel, Fahrenheit 451. The publisher discusses his imprint’s mission of telling new stories. This a brand value I can get behind and want to be a part of.

When designing jackets, I let the story dictate the direction of the art and typography. What are the stories' themes, genres? What historical era or fictional world do the stories take place in? What is the tone-of-voice of the story? I make every effort to make sure there is a good marriage of typography & graphics to the story.

Oh, hey. I have one of these doohickeys for my effort. It was for the book Stay, a wonderfully-written collection of short stories centered around the town of Oakland and the baseball team, the Oakland Athletics— two things I love about the East Bay. Well, loved. The A’s are likely moving to Vegas. Fuck ‘em.