‘Brave New Pulp.’ This is the tagline for the niche publisher, Montag Press. The publisher’s mission is simple: Tell new stories, original fiction and drama, of the highest caliber. Montag take its name from the protagonist in Ray Bradbury’s novel, Fahrenheit 451. I've been designing book jackets and books for the publisher since 2012.

The jacket design is driven by the story, its themes and genre. I enjoy the visual challenge to communicate the content of the story, its themes and genre. What is the tone-of-voice of the story? Is an illustration provided? Do I need to provide art? Can the jacket be solved with just typography? What typeface best captures the story's feel? Book jackets are a medium that pushes the limits of typography and artwork to help convey the content.

Oh, hey. I have one of these doohickeys for my effort. It was for the book Stay, a wonderfully-written collection of short stories centered around the town of Oakland and the baseball team, the Oakland Athletics— two things I love about the East Bay. Well, loved. The A’s are likely moving to Vegas. Fuck ‘em.