‘Brave New Pulp.’ This is the tagline for a small, niche publisher, Montag Press. The publisher’s mission is to tell new stories, original fiction, of the highest caliber. Montag take its name from the protagonist in Ray Bradbury’s novel, Fahrenheit 451. I've been designing book jackets and books for the publisher since 2012.

I love designing jackets. As an art + pop fan, I always enjoyed looking at the poster, the albumm cover, the graphic, and the advertisement. Designing jackets allows me to contribute to this particular area of practice. Plus, I enjoy working with with the authors to make something that will help them move their books.

Part of the challenge is finding the right visual to communicate the content of the story. What are its genres, theme, story? Do we have a budget for an illustrator? Do I need to provide art? Can the jacket be solved with just typography?

Oh, hey. I have one of these doohickies for my effort. It was for the book Stay, a wonderfully-written collection of short stories centered around the town of Oakland and the baseball team, the Oakland Athletics— two things I love about the East Bay. Well, loved. The A’s are likely moving to Vegas. Fuck ‘em.